Your money'smood, madevisible.
BillFirst pairs your budget with Sona — a tiny glowing coin who brightens when you're on track and dims when your wallet's tired. Cheeky accountability. Zero shame.
Early access opens soon. First 1,000 get Sona Plus free for a year.
COIN SPRITE
Sona
WHAT SONA DOES
A budget that talks back — nicely.
Daily AI coach insights
Every morning Sona pops up with one sharp observation about your money — where it leaked, what to skip today, and what you can actually afford guilt-free. A coach's voice, not a spreadsheet's.
"Swiggy again? Bold. You've got ₹1,240 of fun-money left this week — spend it like you mean it."
— SONA, 9:04 AM
The Glow Meter
This preview shows the signal Sona will use in the live product: your spend-versus-plan ratio, never a decorative pulse.
Bill & EMI radar
Rent, EMIs, subscriptions — Sona points at them before they hit, so a due date never ambushes you again.
Monthly confession call
A calm end-of-month recap. Arms crossed, head tilted, zero judgement. "Let's talk" — then a better plan for next month.
Earned celebrations
Hit a savings milestone and Sona takes over the screen — full glow, confetti burst. Rare on purpose, so it actually means something.
No spreadsheets. No green checkmarks. No lectures.
BillFirst reads your spends automatically and turns them into a single living signal. You stop doing math; Sona starts doing moods.
12k+
bills pre-tracked in beta
₹38L
late fees dodged
0
shame trips given
HOW IT WORKS — THE MANIFESTO
Connect once. Sona starts watching.
Link your accounts and bills in minutes. Sona quietly learns your rhythm — salary day, rent day, the Friday biryani pattern — and builds your daily allowance around real life.
Her glow becomes your dashboard.
Bright gold means spend freely. Dimming edges mean slow down. A dull, rusty crawl means your wallet needs a nap. One living signal replaces every chart you've ever ignored.
Accountability that never turns into shame.
Overshoot your day and Sona doesn't scold — she recalculates tomorrow so you recover automatically. Miss a milestone and she shrugs it off with you. A coach, never a judge.
FROM THE BETA BENCH
People are oddly loyal to a glowing coin.
"Sona dimmed at me on a Tuesday and I genuinely closed the Zomato tab. No app has ever bullied me so lovingly."
Priya Raghavan
Product designer, Bengaluru
"Three EMIs, two credit cards, zero late fees this year. The bill radar alone paid for itself fifty times over."
Arjun Mehta
Founder, Pune
"The confession call felt like therapy with a coin. I saved ₹40k in six months and nobody yelled at me once."
Kavya Nair
Architect, Kochi
PRICING
Cheaper than one late fee.
Chillar
For the curious. Meet Sona, track one account.
- 1 linked account
- Daily glow signal
- Bill reminders
- Monthly confession call
Sona Plus
The full coach. Every mood, every nudge, every save.
- Unlimited linked accounts
- Daily AI coach insights
- Bill & EMI radar
- Savings milestones + streaks
- Priority glow (early features)
Khazana
For households. One Sona, up to four humans.
- Everything in Plus
- 4 family seats
- Shared bill radar
- Household glow score
QUESTIONS, ANSWERED HONESTLY